Senior Campaigns Officer WCR 3 Mid

Who You Are

The ideal candidate is a strategic communicator with the ability to translate insight into effective campaign strategies and compelling content. You'll need strong analytical capability, experience interpreting data, and confidence in designing targeted messaging that supports behaviour change. You must be a proactive collaborator, skilled at working with senior officers, cabinet members, and cross-functional teams. Excellent planning, adaptability, and clear communication are essential, along with a solid understanding of the local government landscape. A commitment to continuous improvement, innovation, and inclusive communication rounds out the ideal profile.

What the Job Involves

Westminster Council is seeking an experienced Senior Campaigns Officer to deliver end-to-end, insight-driven campaigns that support organisational priorities and drive meaningful engagement across the city. You will use the OASIS framework to design, plan, and evaluate audience-focused strategies that influence behaviour, shift perceptions, and deliver clear, measurable outcomes. The role requires a strong balance of strategic thinking, analytical insight, and hands-on content creation across digital, print, social, and video channels. This is a highly collaborative role, working closely with senior council officers, elected cabinet members, cross-organisational partners, and internal colleagues. You will lead campaign huddles, shape key messages, and ensure all activity is aligned with the council’s corporate narrative, brand, and priorities.

Skills

• Proven experience delivering multi-channel campaigns in a complex organisation
• Strong copywriting, editing, and content production skills across digital and print
• Deep understanding of the political, legal, and financial context of local government communications
• Skilled in audience segmentation, data interpretation, and behaviour change methodologies
• Confident using digital communication channels, analytics tools, and best-practice engagement techniques
• Excellent relationship-building skills with the ability to work credibly with senior stakeholders
• Highly organised, adaptable, and able to pivot quickly to emerging priorities
• Strong interpersonal skills, attention to detail, and a practical, thoughtful approach to problem-solving
• Commitment to equality, diversity, and inclusive communication